Pay Per Click advertising with Google AdWords is one of the most cost effective ways to promote your business and sell your products and services that exists today.
Commonly known as “Pay Per Click” (PPC), “Cost Per Click” (CPC) or “Sponsored Links”, you pay Google only when a potential customer visits your website after clicking on your advertisement. It is your keyword strategy, ad copy text and landing page relevance that determines the volume and quality of your Google AdWords traffic, and thus the effectiveness of your pay per click marketing.
Generating “qualified traffic” for your web site is a combination of the three key factors in Google AdWords.
The Google AdWords formula:
Quality Score = Keywords + Ad Copy + Landing Page relevance.
Keywords providing quality leads need to be “appropriate” keywords. Not high volume “generic keywords” but 2, 3 and maybe more even more targeted phrases.
Ad Copy needs multiple elements to attract and persuade an ad viewer to click on an ad. This creates the “Click Through Rate” (CTR) that influences your ad position and cost.
Landing Page relevance means your website page that is most appropriate for that set of keywords and ad copy, not just the homepage of your site, but one specific to the keywords and designed to entice customers to contact you.
Benefits of Google AdWords:
- Advertise your business to people specifically searching on Google for your services or products.
- Pay only when someone clicks on one of your Ads.
- Set your own daily spend or monthly budget. The amount you spend is up to you.
- Target specific times and locations.
Google AdWords Management
Our Google AdWords management service includes thorough analysis, campaign structuring to Google’s best practice, multiple ad variations, ongoing maintenance and recommendations with no lock in contract.
With our team of qualified Google AdWords experts, you’ll get a professional Google AdWords campaign set up and quality AdWords management service. We are fully trained to get you the best return for your advertising budget and tailored to your marketing strategies.
Whether this is your first time advertising with Google AdWords, you’re currently seeing poor performance with your AdWords campaign, or it just takes up too much of your time, our specialists can assist by managing a Google AdWords PPC advertising campaign providing proven, measurable results, and we’ll link it to your Google Analytics™ account for complete transparency and in order to utilise sales conversion data.
Put your campaign in our expert hands, we’ll make sure your budget is being spent properly!
Google AdWords Quality Score and Google Analytics
Now that you have achieved qualified traffic going to your web site, it’s time to get serious about “conversion” and the recently introduced Google AdWords Quality Score. Google now evaluates the page on your site that you take people to. They want it to “reflect” the keywords you have bid on and the text in your Google AdWords ad. These need to be “congruent” for you to achieve a high AdWords Quality Score – that improves your ad page position and cost per click.
Google now even evaluates how “quickly” your web site loads, so web hosting now plays a part. While we want a good or even great quality score from Google to contain and control our costs, what we really need to round out the equation is great conversion rates from visitors to sales or sign ups. Google Analytics is the tool of choice for this. It provides invaluable information on the behaviour and interaction of your web visitor with your web site. It identifies all your strengths and weaknesses to you can refine and tune your web presence for maximum efficiency and effectiveness.